Scam salesmen – we need to protect our elders

Illustration of scam salesman with contract

It doesn’t matter how savvy you think your parents are – as they age they will targeted by scam salesmen. I’m not talking faceless internet crime here but scam salesmen who turn on the charm and manage to get old folk to sign on the dotted line before they know what they’re doing. With a little effort you can help to prevent your loved ones from becoming victims.

We’ve all read reports about rogue traders, door-to-door salesmen and con artists but somehow we all think that we’d be wise enough to spot them. Sadly this is not the case and there are sophisticated pension, financial and ‘contract’ scams, including things like equity release, which are just on the right side of legal but still fall firmly under the ‘rip-off’ category. I am of course writing from experience.

My dad was the treasurer of his local Arthritis Care branch, which he attended as my mother’s carer. There was nothing wrong with his ability to handle his finances; he was an astute 75 year-old with immaculate bookkeeping. At one of the charity’s monthly meetings a couple of suited ‘solicitors’ gave a presentation about setting up a living trust to avoid care home fees. Almost half of those attending the meeting, persuaded by the assumed endorsement of Arthritis Care, arranged for home visits to discuss their financial arrangements.

These men had cleverly targeted a group of people already worried about having to finance their own care. The scam played on their fears. It was too good to be true.

By co-incidence I arrived home for the weekend the day after the ‘visit’ from the solicitors. Mum confided in me that she was feeling nervous about the agreement they had signed the evening before. They had paid £2500 by debit card for the solicitors to draw up a living trust. The deal had included Power of Attorney for me and my brother which they could ‘throw-in’, but they had to sign up there and then to get this very special rate.

Alarm bells rang loud and clear. I took the details from the receipt and googled the business. They had a credible web page but the briefest of digging revealed that they had no affiliation with any legal firm. The contract had a 7-day cooling off period so I got my mother’s consent and wrote a letter cancelling the transaction. We posted it by special delivery to arrive Monday morning. Dad was furious that I was meddling in his affairs. He was totally convinced that he had done the right thing by his family and found it hard to accept that he had been duped. He would not speak to me. I had undermined him and he felt humiliated; it was horrible.

It turned out that the company was already under investigation with trading standards and slowly my dad accepted that he had been ‘played’. Sending the cancellation letter proved crucial to my parents getting a full refund but it took a lot of effort and caused much anxiety over several months. Their friends, by contrast, lost all of the money they had paid. The business, sniffing the investigation hot on their heels, did a bunk.

Just before he died my father handed his files over to me. Their beautifully filed paperwork brought to light more examples of how they had been unwitting victims. I have a particular grievance with the sale of disability and mobility equipment. Under the pretext of being specialists many of the companies selling chairs, stair lifts and medical aids send salesmen on home visits and never reveal their prices in print or online. The salesman inevitably offers a ‘special price’ and charms the unsuspecting victim into upgrading to a ‘premium’ model. They then slap an extortionate five-year service contract on the bill. The total can be thousands of pounds more than buying the exact same model from another supplier.

How to protect our old folk

This is a very tricky subject. No-one likes to be reminded that they are getting older and the mere suggestion of vulnerability can make our elders put up the stop sign. I suggest a subtle and ‘long game’ approach. First arm yourself with some information. AgeUK have a good section on scams and fraud which covers everything from staying safe online to bogus traders. The following steps should provide your parents with a few scam-detection tools:

  1. Talk. Start a conversation about how someone you know has been duped and tell their story – use my own example if you like. Don’t force the issue, just leave it there.
  2. Educate. Ask for your parent’s advice about a few financial decisions that you need to make, everyday things like whether an appliance contract is worth the money or not. Introduce your own knowledge about rip-off scams a bit at a time as part of general conversation. It’s a fast-paced and changing world – your parent’s will be interested to learn about fishing, cold calling or cash-point scams if you can give them tips on how to avoid them.
  3. Delay. I asked my parents not to make any big purchases without letting me do some online research first – to see if I could find a better deal for them. This took the heat off any purchase.
  4. Empower. Scam salesmen love a deadline – pay now, sign now. Make sure that your parents avoid anything which requires immediate decision making. Put on the spot it can be hard to get rid of a persistent salesman, I’ve even heard of them offering to drive the victim to the cashpoint! Give them a few scripted lines to use which will put the conmen off – such as ‘I will need to run that by my daughter first’ or ‘I am not in control of my money, my son is’. Lying doesn’t come easy to everyone so give them permission and the tools to do it.

Lastly remember – it’s not just the old who fall victim to scammers – protect yourself as well. 

Be safe. Avril